SEMrush For Online Marketing: 5 Ways To Increase More Traffic and Revenue For Your
SEMrush is a tool that is specific to finding profitable keywords. We’re living in a time now when SEO, is the important part for a long term of a successful blog. SEMrush is a program many new and older bloggers are using to optimize their sites or businesses, just like us at bizadproject, to create the content their audience look for and a better experience for their visitors.
If you are relatively new to SEMrush, you may be wondering what is this tool all about and different ways that professional bloggers and businesses are using it for their own sites.
SEMrush can be used by any number of sites. Whether you own a popular personal blog that relies on Adsense or have a corporate website for your business that needs to bring in more traffic, SEMrush can easily work for you. The platform works to identify different trends that happen within your niche, identifying a variety of keywords, audit your on page SEO, check rankings and back links.
After all, when your blog is well optimized, it is going to do well in terms of bringing in both more traffic and revenue for you to benefit from. If you aren’t using a tool like SEMrush, you might not be aware of keywords that people are searching for to find a blog or business like yours. You might not realize which pages on your site are helping or even hindering you from reaching success. SEMrush can easily transform the way that your site functions, and it is one of the essential online marketing tools that we recommend that people use.
5 Ways To Make Use of SEMRush
As a blog or business owner, you may want to know what exactly SEMrush can do for you and how other bloggers or marketers are using the software to optimize their sites.
1) Understanding Your Current Success
When you go to SEMrush and enter your domain name you will see a general traffic overview screen, which will show you how you are doing in terms of the search traffic you are getting – for both paid channels and organic. You can immediately see if your traffic is trending up or down, if your rankings are improving or getting worse for your main keywords, and how you are ranking within SEMrush.
You can download the overview report produced by SEMrush as a pdf and it is very easy to change the date ranges so that you can see your site’s progress over different time periods such as the last 30 days or the last 2 years.
Here’s one part of the overview screen, which shows traffic growth over a period of time.
2) Get a Better Understanding of Your Competitors
There are millions of blogs and businesses and many are probably very much like your own. Because of this, it pays to know your competition and to see what is causing them to be a success while you may continue to struggle for traffic to your site. SEMrush has a feature that enables you to get a look at your competitors and the keywords that they are getting traffic from on their own blogs. From there, you can easily make a decision to decide to develop content to target these search terms.
Understanding the competition and how their marketing is going will allow you to become more of a success in the long run.
If a competitor is getting traffic for keywords that are relevant to your blog, why don’t you target that traffic too?
3) Find New Keyword Opportunities
If I click on to the keyword “What is a blog” I can see more keywords that SEMrush thinks might be relevant to that term. These can be seen in the “Phrase match report” and “Related Keywords Report”.
4) Find Better Advertising Opportunities
Monetizing your blog and business with advertising is a popular way to make money online.
There are website owners paying tons of money for traffic, through networks such as Google Ads, Bing Ads, Facebook Ads, etc while you are driving your own traffic for free. All paid traffic can be quite expensive, so if you were able to find these companies you could make money by suggesting they put their display advertisements on your site directly or even join their affiliate program.
SEMrush makes this so easy. It looks at all the keywords you are ranking for and then identifies companies that are paying for advertising based on these keywords and displays them in a chart.
5) Keep Track of Your Current and Existing Rankings
Another key feature offered by SEMrush is that you can easily keep track of your current and past ranking reports. You get to see different trends happening across all areas of your blog. Many bloggers or marketers who aren’t using SEMrush may not really remember which keywords or entries were a true success in terms of their organic traffic. They might assume that some thing worked for them in the past, but not be confident which terms or pages were successful and why.
Utilizing SEMrush For Online Marketing
If you’re a blogger or marketer who isn’t currently using SEMRush for insights, you are definitely missing out on an opportunity to benefit your entire blog and business. Knowing what is working for you and what is not working for you prevents you from pursuing something that could hinder your business down the road. It also helps you to become aware of things that are helping to bring in more traffic and revenue long-term especially by being able to understand the keywords other people are targeting.
The fact that thousands of bloggers and marketers all around the world are using SEMrush every single day should make you realize just how valuable this tool is.
SEMRush is literally changing the face of SEO and making it more accessible to all. You get to drive the vehicle that runs your site, and you get to dive deep into the workings of your blog and business to see what’s making it a successful.