Importance of online marketing for your business
We (consumers) want the brands we interact with to be at the top of their communication on social networks and information about their sector.
People who stay connected all day on their computer want to be able to find their information quickly and easily. This is why if your business is not online optimally, the consumer will quickly turn to one of your competitors.
The importance of online business: website and social networks, not all companies should have a blog in which they constantly post news. It depends on your industry and your means.
However, if we consider a plumber, we can quite imagine that a potential customer may prefer to turn to a plumber who offers videos and articles of tricks and tips and who is present every week on social networks (Facebook in particular) rather than the plumber who has no presence online.
Another essential point about online presence: you have to be visible. Whether through search engines or social networks, you have to help the consumer find you quickly. It is not always easy for a online business owner who is not on social networks to understand the value of creating a Facebook page or a Twitter account for their company. However, these people must understand that there are Internet users who meet several times a day on these social networks and who like to share the right information. Facebook, Twitter, Instagram, LinkedIn, Snapchat… Social networks are attracting more and more people on the Internet. First connected to a hobby, these platforms have become real marketing assets for companies.
It is now essential for them to learn how to use it to address new targets and develop their market. This new communication channel not only strengthens the presence of their company on the Internet, but also increases the number of customers and recruit differently from future employees. If for a long time owning a website and social networks was a plus for companies, it is no longer imaginable today to do without. Companies that risk ignoring the internet are missing out on the key element of a branding online business strategy.
Social networks in particular, have been experiencing exponential growth for the past 10 years. Their major asset is their simplicity and speed. For most users, they are intuitive, do not ask for instructions, and have no difficulty accessing information. It is enough for a user to discover a product, a service or a person that interests them, so that they immediately inform their entire community. The potential of social networks is therefore enormous for companies that want to develop their customer base, their brand image and their turnover. The major advantage of networks is also the ability to influence a panel of people according to their interests, but without the feeling of being guided.
An immediate customer feedback
The main advantage of social networks is the proximity to the customers they offer to businesses. It is a direct communication channel that allows users to share their experience with the product or service. This is an aspect that is not always found on other marketing and communication media. Of course, exposing your company to social networks takes the risk of negative comments damaging the brand. It should not be seen as a danger, but on the contrary, the opportunity to bounce back on the negative opinion and propose an individual solution to the user. Most users are happy to tell of their misadventures on the internet. Since you will not be able to eliminate the negative comments on the net, take as much control over them by responding to complaints, which will be easier if the comments are on your own networks rather than on various consumer forums. In the event of a recurring remark, you can trace the problem back to your employees and think about how to correct this trend. The general rule is to regulate its networks, without leaving consumers on their own.The positive opinions will enhance the product and indirectly, the brand image of the company.
It is by being attentive to all comments that we can anticipate customer expectations and adopt the best strategy. The latter may concern the innovations to be made to the products or the marketing arguments that will make it a success. In addition, consumer opinions are often heard more than the speech, sometimes considered too commercial, of the brand. The user feels reassured by the opinions of their peers: if a product is recommended and recommended by hundreds of Internet users, then it is likely to suit everyone else too.