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Importance Of Long Tail Keywords

Importance Of Long Tail Keywords

Many brands and individuals have started to understand the great importance of keywords. Keywords are a fundamental aspect of SEO or Search Engine Optimization.

While trying to get your website on the first page of Search Engine result, it is important that a keyword  is being searched, connected to your field, as well as relevant.

Many brands are now opting for keywords with a long tail. Long tail keywords are phrases or keywords that are long and are usually above three words. They are usually specific and related to a particular aspect. Let’s use an example. A typical keyword is Car Dealership. A long tail keyword is Car Dealership in Connecticut for Toyota.

When search results come up, the latter would be more effective than the former in getting a website at the forefront of the result. Usually, the typical keyword is known to have a lot of competition, while long tail keywords will bring greater results because they are specific.

There is a myriad of benefits that come with using long tail keywords. When comparing a typical keyword to a long tail keyword, the latter yields a better SEO.



There is usually a stiff competition in the world of business. Let’s say your brand sells wristwatches. You want to sell your wristwatches, but there are many big brands that have used the keywords already, and this would stop your website from seeing the day of light in search engine results. You have to make use of long tail keywords to get highly ranked. Instead of using the, ‘Wristwatch brand’, you can make use of, ‘high-end wristwatch for Texans’. This would work better because a lot of brands do not use long tail keywords to rank their websites. It would get you to the top of the ladder quicker.


Adding The Flair Of Natural

Many SEO come up with similar content. This is why keywords are important, and not the typical keyword but the long tail one. You can do this by adding keywords to a blog post or content to ensure it appears while being searched for. Those keywords that are done naturally are usually the long tail one. Making use of keywords repeatedly may have negative consequences. Search engines like Google, may feel you are a spammer, and a ban could be in the offing. To search engines, spams are short keywords and not long tail keywords. Make your post seem natural by using various long tail keywords.


There is less competition on long tail keywords, and this makes them affordable. The broader keywords or typical keywords are usually expensive. Many brands use the broad ones. This means a lot of people are bidding for it. Long tail keywords are affordable and effective.

High Search Volume

Many internet users are in need of products that are specific to their area and needs. This is evident in the specific keywords they use to search for products. This is why long tail keywords are great for you. Google has stated that keywords that span with four or more words are searched higher than those that are one-word.

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