Adding Content To Blogs Regularly Is Important For SEO
You must know that website content is the main key of natural referencing and real attraction of search engines. Your web content will define whether or not your website deserves to be highlighted by Google or any other search engines. Creating content will not be your only goal because it will still be broadcast regularly. Today, we will explain to you why you should never stop creating content on your website.
The importance of content for your internet referencing
If we had only one word to teach you how to optimize the SEO (Search Engine Optimization) of a website, we would say “content”. Fortunately, we have more than one word and can detail our purpose!
The content of a website is, by etymology, all that a website contains. In other words, articles, pages, images or videos that you post on your website. While it is essential to broadcast content on the internet, if only to make sense of your business site, the importance of content goes far beyond that.
You should know that Google and other search engines will rely on your web content to index your site, and then put it forward in its search engine.
Example of successful web content
Imagine, for example, that a bike shop’s website regularly publishes blog posts that provide the best advice for choosing a bike.
After a few weeks, the Google and other search engine indexing robots notice that the website in question and offers a lot of content on the subject. They also discover that Internet users seem very interested in this content.
With these valuable insights, search engines decides to redirect different search queries for choosing a bike to the store’s website. Thus, if you type, “choose my bike”, “buy a bike” or “choice of a bike”, you can be seen directly on the search engine page.
That is good: the end of each item on the site leads to the store’s catalog and makes it easy to buy a bicycle. This is how quality web content will allow a store to sell bikes on the internet on a regular basis.
Why publish regular content on its website?
Creating quality content is not enough to improve the SEO of a website. In addition to that, you have to publish content on a regular basis.
Having regular publication of web content will offer a visible positive effect on your SEO. So do not imagine to be able to create a simple site showcase that refers to itself on the search engines.
If the natural referencing of your website is essential to the smooth running of your business, you will need to invest in web content as well as quality.
The interests of regular web content
Wondering why you should publish new content regularly on your website? We will give you the answer in four points:
Create activity: to start, regular content will be a sign of your website’s activity for both search engines and Internet users. If you have not published anything for months, Google will consider that your site is no longer active, and therefore restrict its indexing. Your visitors might also see this as a lack of commitment on your part.
Stimulating Google’s and other search engine‘s robots: In contrast, if you publish regular web content, you will excite search engine indexing robots. The more regular your content, the more they will force you to index your site and will be sure not to miss anything.
Get new Google and other search engine’s queries: The more different your website is, the more it will be able to be cited in search engines queries. For example, our store could be for people interested in requests for “bike repair”, “bike accessories” or “used bike”. Hence, the interest for the publisher is to also publish content on these topics.
Loyalty to your audience: Finally, do not forget that your SEO will also depend on the reception of the public. If you have repeat visitors who spend time on your website, this will not go unnoticed by search engines. It’s important that you have every interest in retaining your traffic to showcase your business.
In the end, you understand that the creation of continuous web content will be an indispensable lever to boost the SEO of a website.
Certainly, the creation of content has a certain cost (if only in time if you do it yourself). However, do not forget that a well-referenced website will bring you regular traffic for free. This is the opportunity to reach new customers continuously through your website and without paid advertising.
Do you need a professional to write content to your blog posts for your blog?
A good way to ensure the regular release of new content for your blog is to delegate content creation to professionals. We can write high quality content for your blog posts on any topics you need. To know more, our team will be happy to answer all your questions and help you to make great contents for your blogs. Email us at firstname.lastname@example.org